To hire Millennials, companies should turn to new and classic approaches

06.25.2013


To hire Millennials, companies should turn to new and classic approaches.
To hire Millennials, companies should turn to new and classic approaches.

As this year's newest graduates, who have grown up with the Internet, leave their schools and hit the job market, finding the best young professionals has become a more digitally-minded endeavor than ever. To add the best of the Millennial generation to your workforce,both classic and new approaches are good bets.

Nearly half of all Millennials use the social media site LinkedIn to find jobs, a steep rise of 29 percent from just a year ago, and these numbers will only continue to rise in future years.

Seeing that upswing in job seekers turning to the Internet, employers looking to hire new college graduates should renew their focus in social media, especially targeting college students with college-related career information on LinkedIn. Students can use the website to do everything from finding open jobs to connecting with potential employers.

In addition, the news source said 85 percent of Millennials currently apply for jobs directly through companies' websites, largely avoiding job listings and classifieds. As a result, it's important for online information regarding careers to be continually updated by businesses, as outdated information could work as a roadblock to interested job seekers.

Networking, referral programs remain important for Millennials
The advent of social media-based job hunting doesn't mean it's time to ditch the classic approaches to hiring. Seventy percent of students plan on looking for work through networking or recruiting events, such as those held on college campuses, and another 65 percent are likely to use career services centers.

Almost half of Millennial job seekers say they would refer friends to employers, 56 percent saying they would if they could receive awards for successful hirings. Implementing such referral programs, to help attract new employees to positions via current employees, was another strategy recommended to companies.

Keeping young employees happy
New hires from the latest generation appear to be optimistic, as more than 21 percent of students expect to spend at least ten years with their first employer, another 20 percent looking to spend at least five years at their first job. Keeping young employees happy, then, is an important task for businesses.

Some strategies include allowing them to spend a certain amount of time on projects that, while still meeting employer goals, they will find interesting. Strong communication between different departments, to build camaraderie and cohesiveness between employees for stronger work, and allowing new employees to build committees following ideals they believe in, are recommended.

More about Millennials
To hire Millennials effectively, employers should know more about their generation's skills, knowledge and experience. For instance, some Millennials lack experience in the workplace. Nearly half of this year's college graduates have never held full-time jobs; more than 41 percent have never interned, and almost 10 percent have not held even part-time positions, according to Forbes.

New graduates' lack of experience in the workforce shouldn't be a dealbreaker for them. With guidance and clear goals from employers from training, they will likely learn the work environment fast, taking office etiquette to heart.

Millennials seem to be focused on a few certain aspects of employment to make their decisions; salary was selected as the most important factor when joining a company, followed by opportunities for career advancement and finding work both interesting and challenging. For companies looking to entice new grads, emphasizing these aspects is important.

They are also mostly positive when it comes to landing their first job. Two-thirds of students said they're optimistic about finding a position, while only about 25 percent were pessimistic about their job outlook. Nineteen percent were unsure of how long it would take them to find work; another 17.9 percent were optimistic enough to say it'd take one month, while only 3.1 percent thought it would take a year or more.