The virtues of using social media while job searching can't be overstated, as they can frequently pose job seekers as professionals in their field and draw potential employers to them. However, job seekers would do well to go above and beyond in their efforts - while a social media presence is impressive, building their own website can in many cases provide an additional lift to their results.
When looking to find a job, your own website can provide plenty of advantages in the search, according to Forbes. Not only will the finished product improve the Google search results for your name, but you'll no longer be restricted by your limited-length resume. Instead, you can show off your skills with as many details as you'd like, which may bode especially well when it comes to computer-based positions.
With modern tools, it's even possible to host important job-related files on a website. This gives an interactive view of your past careers while allowing you to post all of your important information in one place. Instead of a sterile social media website, your personal website can reflect your skills and personality. When necessary, it can also prove that you know your way around technology, displaying your skills whether your field is computer-intensive or not.
Use your website in tandem with social media
What's more, you don't necessarily have to focus on social media or your website exclusively. The two can easily be combined and work in tandem, according to Mac's List. Whenever you update your website, you can reflect this by posting links on your LinkedIn, Twitter or other pages - and on the other hand, when you make a breakthrough on your LinkedIn, a website update about new business opportunities or industry conversations you have had can strengthen your knowledge further.
One of the most important aspects of a personal website, though, is that you can teach yourself new skills, expanding your reach in the future when you try to find a job. In the process of building your site, you'll pick up plenty of new skills from webpage design to HTML and CSS writing, among others. Placing said skills on your resume can show potential employers in the future that not only do you know your stuff, but you have additional abilities that other candidates may lack. Whether your approach is basic or intensive, the long-term outcome is likely to be excellent.
How to do it
When trying to build a website, there are multiple ways to start your approach. If you're interested in a do-it-yourself website, buying a domain name, or web address, will be your start, after which you'll start writing HTML code for the page itself. Otherwise, using blogging software such as WordPress may be the best bet for newbies - while you're compiling your information and building your website, you can receive a free domain name ending in "wordpress.com," and for a small monthly fee it's possible to remove that distinction. More options include Weebly and, for a streamlined process, Tumblr.
Once the website's up and running, there are certain pages it absolutely needs to have. Two pages should be dedicated to "About Me" and "Resume" sections, which are self-explanatory. Work samples should also be part of your emphasis, showing your skills in previous positions. Much like on LinkedIn, gaining testimonials and endorsements of your skills won't hurt. With good writing skills, a personal blog can affect your chances positively as well, allowing you to back up your expertise in a given industry further. Once the website is complete, keeping as much contact information on it and linking to it in every instance you get is crucial.