Can job seekers learn from presidential campaigns?

10.30.2012


Can job seekers learn from presidential campaigns?
A few job search tips learned from the presidential campaigns

With the presidential election less a week away, candidate Mitt Romney and incumbent President Barack Obama are making a final push to win over undecided voters around the country. But no matter how you feel about either candidate, there are a few takeaways from the campaigns that people seeking employment can use to improve the process of job searching, Business Insider reports.

According to the news source, the U.S. unemployment rate may be at a three-year low, but this hasn't led to a drop in competition for available jobs, considering The Wall Street Journal recently reported the average job opening receives an average of 118 applicants. The two presidential hopefuls are gunning for the same job, which happens to be the biggest in the country. You can bet they got to their current position with a few key tactics.

First and foremost, networking. Neither Romney nor Obama made it as far as they have without shaking hands and kissing babies, and although your job search may not take you around the country, creating a strong network - both in person and online - is crucial for finding the job you want. While LinkedIn and Facebook are great resources, there is no replacement for one-on-one time with hiring managers and employers. To this end, finding networking events in your city or contacting a temp employment firm may be the best way to get this face time with a potential employer.

The ad campaigns of both parties may be excessively blasting you through your TV  in your own home, but actually, the candidates have got the right idea. It's important to stay visible and on the minds of potential employers, which could come in the form of creative resumes and always following up with emails.

Neither candidates' presidential campaign would be nearly as successful without the use of social media. Because websites like Twitter and Facebook are virtually everywhere, the potential connections that can be made through these services are essentially limitless. Take Obama's campaign, for example. According to the news source, in only two weeks, the campaign published 614 posts and tweeted 29 times per day.

According to the Bureau of Labor Statistics, the unemployment rate has fallen slowly in the last four months, suggesting now could be a good time to ramp up the job search and put these job search tips to use. 

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