If you're one of the many who still see Twitter as just a way to keep tabs on your favorite celebrity, you may be using the social media website - which has turned social media marketing on its head - all wrong.
According to U.S. News and World Report, Twitter has come a long way from just being a portal to tell friends where you were eating for lunch. Now, it is regarded as the best platform of the day to spread knowledge of any kind in real time, the easiest way to establish a connection with leaders in any field or sector and the strongest way to stay up to date on the latest goings-on in any particular field.
If used correctly, the media outlet states, it could help you extend your career beyond what you originally thought.
To start, it will be crucial to ensure your feed is full of relevant people. The easiest way to do this is rather intuitive. To fill your feed with verified, relevant information, follow equally relevant and trusted people. To find such Twitter users, first, focus on a single topic you would like to follow. For example, if you are trying to find a job as a project manager, searching "project management" and narrowing it down to "people," found on the left side of the screen would be a great place to start.
This will bring you to a list of Twitter users who have that term in their profile. Now, when this person tweets, the relevant information shows up in your feed, allowing you to get somewhat of an inside scoop on the industry. Also, doing this can get you in contact with human resource workers at a desired company, the media outlet stated.
Another unique part of using Twitter is its hashtag system. Searching for job search hashtags, such as #hiring, #recruiting, #joblisting or #nowhiring, can also open you up to new opportunities, as companies often use this to advertise open positions.
According to the news source, managing all your connections through Twitter lists can create a more organized feed, which can make job openings or information from a company you hope to work for more visible.
While Twitter has proven to be an effective tool when it comes to finding a job, social media in general has continually shown to be one of the most promising ways to go about a job search. According to Money Talks News, not being a part of Facebook, LinkedIn or Twitter could be greatly hurting your chances for finding a job.
"Social recruiting has become an essential HR practice, with 92 percent of U.S. companies using social networks and media to find talent in 2012, up from 78 percent five years ago," said a recent survey by Jobvite.
As important as Twitter is, having a strong online presence through LinkedIn can help you establish yourself as more "professional" in social networks. According to the survey, 93 percent of HR respondents said they search the social media site for potential candidates.
When it comes to using Facebook, it must be done so strategically, the survey found. What most hiring professionals said they like to see is some form of membership in professional organizations. What was also notably good to have on your profile is signs of philanthropy, including volunteering or donating to a nonprofit group.
By strategically using social media sites such as Twitter, LinkedIn and Facebook, you can greatly increase your chances of finding a job.