If you're currently searching for a job to no avail, don't worry. You're not alone. Although the number of new jobs being created has been improving after a slump this summer, finding a job in the current environment is still a daunting task.
However, understanding how the hiring landscape is changing may be exactly what your job search needs, and could kick it up a notch with spectacular results. One of the best ways to market yourself while attempting to find a job is to identify yourself as a freelancer, according to the Times Herald-Record.
Business are, as you've likely found out by now, more reluctant than ever to bring on new permanent hires. A new full-time worker means more training, more benefits and the ever-present risk that the employee could be a poor fit with the company. These factors together may give companies good reason to be skeptical and conservative in their permanent hiring.
A temporary solution
Temporary hiring on the other hand is a different ball game. While businesses are holding out on hiring permanent workers, many are taking on freelance workers to complete projects or specific tasks. If balanced correctly, picking up a gig on the side has innumerable benefits that won't impede on your job search, but rather, will likely put it into overdrive.
At the most basic level, freelancing while searching for a job is great on two fronts. First, it is instrumental in helping to expand your network of business contacts, especially in your desired field. Freelancing is a great way to break the ice and show that you've got what it takes to make it in your target industry.
Second, it is a great way to bring in some extra cash. And that's something anyone without a full-time job can appreciate.
According to the media outlet, when you go about finding a freelance position, there are a few simple tips you can use to improve your chances of finding work.
First, be sure to sell your expertise. Performing a marketability assessment as thoroughly and honestly as you can should help paint a clear picture of what area you'd like to venture into. Decide on a specific service to provide to your potential customers - whether they are businesses or individuals - then make a detailed description of what each service entails. The clearer you are on your product, the more easily it can be communicated to potential customers.
Freelancing will also give you an opportunity like never before to promote yourself.
"If you decide to offer freelance services, it is fairly easy to integrate and promote your services in your job-search campaign," wrote marketing expert and strategist David Dirks. "When networking, make sure to mention that you also offer freelance services in your area of expertise."
While taking on a side gig may be exciting, stay away from quitting your day job of finding another job. Be sure to balance the job search with whatever freelance activities you can find. This may be difficult at first, as it is hard to judge how much time a freelance positions could take away from your search until you really start promoting your services.
According to NBC News, freelancing is becoming more popular than ever, with more than 42 million people around the country ditching the 9-to-5 job for a more flexible freelancing position. If this many people have found success, you can bet you will too, you just have to get out there, and go for it.