Recruiters have for years scoured job board websites like Monster to find the perfect candidate who could be laying in wait just beneath a few not-so-good resumes. But a growing number of staffing companies are eschewing such job board sites and pursuing social media instead, Bloomberg reports.
When a position opens up, recruiters say they can fill it faster by scanning social media websites to find workers who may not be actively looking for a job, but have the right credentials, and could be the perfect fit. Seeing a rise in the number of recruiters who used social media during their searches, LinkedIn, the largest professional networking site, formed its Recruiter app in 2008.
This program gives recruiters access to more than 187 million profiles. Software giant Adobe also used to use job boards, but its HR department has nearly scrapped all of these. Since 2011, Adobe has used Recruiter to find more than half of its new hires. Job boards only led to about 5 percent of total hires in this period.
Facebook has also risen as one of the top places to find hidden talent, with two-thirds of companies already using the social site to find new workers. Twitter has been quickly climbing the ranks, and a recent survey showed 54 percent of respondents use the service to learn about a candidate when considering their application.
According to the news source, some of the best talent is laying just below the surface, and social media can help recruiters uncover these in-demand workers.
"No good software engineer puts his resume on Monster, because then they get 10 to 20 e-mails a day from recruiters," said Elliott Garms, an HR professional at Groupon. "Really good developers try to hide."
According to the Washington Post, more companies are beginning to hire workers based on their social "footprint," or in other words, how influential they are on social media websites. Some websites have even developed ways to create a number similar to a credit score that measures a candidate's over social media impact.