Using social media to optimize the job search

Social media's impact on the job search

If we've learned anything about recruiting in recent years, it's that the connections we make - Facebook pals, Twitter followers, LinkedIn friends - have become one of the most important ways to network and find the right crowd in a desired field. With more companies than ever signing up for social media services, job seekers who are tech-savvy have an edge on their counterparts.

The statistics speak for themselves. Jobvite's social recruiting survey for 2012 found that 92 percent of companies said they used social media to find and hire new workers in 2012, compared with 89 percent who said the same in 2011. As more companies discover the benefits of using social media to recruit top talent, they have continued to increase their investments in social media.

This increased spending has proven to be an effective way to seek out talented workers. In 2012, 73 percent of respondents stated that they successfully hired a new worker through social media, while in 2011, 22 million Americans said they used one site or another to find a job. Although the big three social media platforms - LinkedIn, Facebook and Twitter - all have had success in helping companies build their workforce, LinkedIn was once again the dominant player.

According to the survey, LinkedIn is overwhelmingly the most successful social media tool businesses can use for recruiting, with 89 percent of respondents saying it led to the most successful hires for them. Facebook followed at 25 percent, while Twitter was just behind it at 15 percent.

"The rise in social recruiting has allowed both candidates and employers an easier way to find the best match," said Dan Finnigan, president and CEO of Jobvite. "We continue to see social recruiting gain popularity because it is more efficient than the days of sifting through a haystack of resumes. It also increases quality referral hires, which our own data on Jobvite proves are hired faster and last longer."

Although LinkedIn has proven to be the most successful, Facebook has become immensely more popular than it was last year among recruiters. The survey found two-thirds of recruiters use Facebook to find new talent, jumping 11 points from last year to 66 percent. Also, for the first time in the five years Jobvite has been conducting the survey, more than half of recruiters, 54 percent, used Twitter during their search.

Social media has proven itself time and again as the future method of recruiting, so now, more than ever, it is crucial to wisely manage all social networking activity.

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