When you're trying to find a job, it's always important to focus on what your resume says about you. In some cases, you may be portraying a completely different version of yourself than you intend to, and this may have a negative effect when trying to obtain an interview. Knowing what to write and what to focus on will have much better end results.
Quartz wrote that one of the most important things to do when writing your resume is to make sure it's written well. This doesn't just mean keeping typos and errors at bay, but ensuring the words you use are engaging and garner the right results. To make sure you're on the right track, regularly check in with your friends, family or coworkers to get their reactions and suggestions about its current form. It's likely they'll be able to point you in the right direction or identify a phrase that belies a different intent than you may have wanted.
It's also important to consider where you want to be in the near future, not just what you've done in the past. You have a clear goal in your job search, to better yourself in some way, and it's important that you emphasize your intentions. This can be done by an objective or career statement somewhere in your application. It should represent what you aim to gain from this position and where you intend to be in upcoming years.
According to the Huffington Post, there's a specific strategy that works well during the application process. Many employers want to see certain skills and abilities in every application. By reviewing both industry expectations and similar openings to the one you're applying for, you can gather a better idea of what your potential bosses are looking for down to certain specializations. You should take advantage of this. It also means that some of your experience may not be directly relevant. Removing older and less immediately-related bullets from your resume will likely help streamline your efforts.
If you do the research, you may be able to give yourself another little bonus. Many cover letters are addressed to a nonspecific person as it can be difficult to know who you're sending the application to from just a job opening. But with some sleuthing on LinkedIn, Facebook or a smaller company's website, inevitably you'll find someone with a job description involved with hiring. From here, all you need to do is make sure the cover letter's going to the right person - if more than one person is in charge of hiring, address it to all or none of them - and send it in. The personal touch won't just catch the interviewer's attention but help greatly if a job requires research. Your ability to dig up information will reflect well upon your ability to search.
It's also important to explain exactly why you want to work for the company you're applying to. If it's a small company, you can give examples of preferring different work environments. If it's large or nationally known, you can likely explain your past relationship with it and its brand. No matter what, any extra ammunition you can throw into your application will reflect well upon your efforts. You'll likely also gain a step against your competing applicants in that you'll be able to relate on a more personal level. Efforts like these will even help you gain more recognition from managers as you'll appear more professional than competitors might.