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How Canadian Businesses Can Attract Top-Tier Employees By Embracing New Technology

For many business leaders, envisioning how to use technology to move a business forward can be both exhilarating and stressful. On one hand, everyone from executives to management to employees may be excited to use new technologies to better serve their customers and trounce the competition. But, on the other, it's not always clear where to start: How do you know which innovations will give you a competitive advantage and which ones are just a flash in the pan?

When it comes to competitive advantage, we often think of beating out rival businesses for customer loyalty. But technology offers another kind of advantage that companies must gain to stay ahead of their competition: The ability to attract top-tier employees.

Bringing in your industry’s best talent is a key ingredient for business success and is always a concern for even the most well-known businesses.

Technology is quickly changing the way people work. Increasingly, employees want to work for companies that are leading the technological charge. No matter what industry, Canadian businesses can use a tech-enhanced workplace to differentiate themselves and be a career destination for top recruits and quality employees.

How mobile technology is giving employees the flexibility they crave

A recent report from TELUS Business Solutions presented some of the major tech trends affecting businesses today. While these trends are sure to touch every area of business, there are a few that will directly influence a company's ability to hire tech-savvy employees.

One of the most prominent trends is the "bring your own device" workplace. In a BYOD work environment, employees can use company-issued laptops, desktops and tablets along with their own personal devices to access workflows and information stored on the company network. Looking at research from the International Data Corporation, TELUS found that 73 percent of Canadian executives already supported a BYO smartphone program, while 58 percent made allowances for BYO tablets. By the end of 2015, those numbers are projected to grow to 77 and 63 percent respectively. The BYOD workplace also enables telecommuting, which is another highly desirable perk for many professionalssible.

When employees have this kind of constant access to company and its networks, they have the freedom to work wherever they want, whenever they want. This is proving to be a win-win scenario: Managers have reported higher employee productivity, while workers are more satisfied with their professional lives because they can work on their own schedules.

Businesses must open new lines of communication with their employees

The underlying theme of the BYOD workplace is flexibility and openness—two traits that employees and managers alike find appealing in their day-to-day work lives. This mindset is starting to permeate many different facets of business life, right down to the way people conduct their interpersonal communications, Canada Business Review reported.

Because employees are coming to expect full reign over their daily schedules, managers must adapt and so that normal business operations can be seamlessly carried out, even if the team is hundreds of miles apart. To this end, businesses can incorporate web conferencing applications, text messaging and social media into their internal communication strategies.

Going forward, few business decisions will be made without some sort of nod to 21st century technology. Whether you embrace an MSP (managed service provider) strategy or another method of hiring and retaining employees, your business will need to take a close look at the applications and platforms that make a company desirable for the rising tide of freedom-seeking employees—including the best and the brightest.
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