Thanks to mobile technology, candidates can receive job postings, connect with recruiters and submit applications and resumes from their smart phones in the time it takes to say, “You’re hired!”
Mobile devices have become increasingly important in today’s job search. And for as many as one-in-five Americans, mobile devices have become a key source of online access.
A 2015 Pew research poll took a closer look at the use and impact of smartphones and social media on job seeking. According to Pew:
Despite the continued widespread use of mobile devices for job searching, Pew found that “Some 47 percent of smartphone job seekers have had problems accessing job-related content because it wasn’t displaying properly on their phone, and an identical 47 percent have had problems reading the text in a job posting because it was not designed for a mobile device.” Their problems lie in the fact that some recruiting sites aren’t mobile-friendly.
“If employers and recruiters hope to reach today’s candidates and not lose them to mobile-friendly competitors, they must do a better job of engaging them where they live,” says telecom recruiter, Alan Derry. “And, where they live is on their mobile devices.”
Derry adds that “Candidates are drawn to brands and organizations that offer compelling content and engage in conversation. Position your company as a resource for job seekers; job seekers tend to engage with companies that have content that helps them with their job search and career-related questions. Social recruiting can also include having conversations with your users about company culture and industry news. Engaging discussions will build and create long-term relationships with candidates.”
Getting up to speed with recruiting candidates on the move means more than just having a website that is accessible to mobile devices. Your site must be optimized for mobile users. But what makes a website mobile-friendly?
One caveat: While mobile recruiting is gaining in popularity, recruiters shouldn’t abandon more traditional forms of recruiting altogether.
“Like any other recruitment strategy, mobile is not a one size fits all solution,” says Derry. “Completely eliminating other channels like job boards and career sites will not produce the desired results. It is important for agencies to understand how mobile can enhance – not replace – other recruitment channels.”