The customer is king, and recognizing that has never been more important than today, when a bad experience with your company can be shared worldwide with just a few keystrokes.
The link between good customer experiences and revenue growth is well-documented. “Customers are more loyal, and loyal customers are more willing to consider another purchase from a company, less likely to switch business to a competitor and likely to act as an advocate for the company’s products and services,” according to a 2015 Forrester report. A follow-up report in 2016 notes that consumers expect better, faster and more connected experiences and companies are responding — 71 percent of businesses Forrester surveyed are prioritizing the customer experience.
Are you confident that your company’s customer service reputation is as good as it can be? In part one of a three-part series of articles on customer service below, we take a look at the health care industry. Part two next week will cover the financial services industry and part three the following week will focus on transportation.
See below to read the articles: