Key Elements of Successful Social Media Recruiting


Recruiting employees has come a long, long way in the past few decades. What used to be limited to references and referrals from other people has turned into a Wild West of tracking down potential employees. When recruiting, you can use that to your advantage if you start using social media as one of the focal points of their hiring strategies in doing so. Using the sites to connect and chat with new people will be a highly effective way to get their attention.

One of the best ways you can use social media in trying to find quality hires is that you can limit your recruitment efforts specifically to job seekers you're interested in, according to Business Review USA. Most job boards see attention from thousands of people not necessarily skilled in a specific listing, but will still apply to the position with hopes that they'll be able to cut through the crowds. By posting specifically on social media, whether it's on a Facebook, Twitter or LinkedIn page, you'll be able to draw a crowd that's limited to either who are specifically interested in either your industry or your company. This targeted crowd of job seekers is highly likely to improve your overall chances of finding a quality hire.

The news source added that you might want to make sure the words in the listings posted are able to meet job seekers' expectations. Social media sites aren't traditional job boards, but they can easily be used in such a manner. If your postings are heavy with keywords or hashtags, it will be easy for like-minded job searchers to track down the listing, and if they're willing to put in that level of work to find the listing, it goes without saying that they'll be interested in the job itself. Simply allowing for job seekers like them to have a fair shot at applying will likely leave you with a better stock of applicants.

It's a new strategy

A number of recruiters and high-level executives are convinced that their ways of hiring, such as working with a number of headhunters or going after workers with experience in specific positions, are what helps their companies remain at the top of their specific industries, Forbes reported. With the rapid and frequent changes visible in the current job market, this can lead to diminishing returns very fast. Social media doesn't need to be a major focal point of a strategy as much as it can complement current ones. Having multiple prongs on a job search plan can help businesses diversify their efforts, and even if one doesn't end up being as successful as expected, it can still stand as an attempt to switch things up.

Social media sites can also give you a quick glimpse into an applicant's mindset. You can see their sense of humor, what they find important and the people who they both influence (their followers) and who are influenced by them (who they follow). If the application process asks for their social media sites, you'll be able to see if any given applicant is the right cultural fit, which can be a surprising clue of how well-suited an applicant is to your company. 

The social media approach also allows for creativity, and if creative industries source candidates from websites like Pinterest or Instagram, they'll likely be able to see creative portfolios from those people without even seeing their resumes. The projects, pictures and information visible on these sites can likely make the difference in some positions, showing the potential that this hiring process can hold.