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What to Do Before the Conference: SHRM Edition

In the age of technology, digital communication tools such as email, instant messaging, teleconferencing and social networking sites dominate our personal and professional lives. Though some complain that life and work have become impersonal, most of us can hardly imagine a world without these modern conveniences.

Yet, there are times when nothing can take the place of good old-fashioned face-to-face communication. Professional conferences offer valuable opportunities to make personal connections with colleagues and thought leaders that can work wonders for your career and your company. But how can you maximize the benefits of these events?

In anticipation of the upcoming 2015 Society for Human Resource Management (SHRM) conference, taking place from June 28-July 1 at the Las Vegas Convention Center, we’ve compiled a pre-conference to-do list. Once you’ve crossed all of these items off your list, you can pretty much count on a productive, stimulating and enjoyable conference experience.

Do your homework

Peruse the event website and all promotional materials to find out what speakers, sessions and social activities sound interesting and relevant to your career goals. Conferences like SHRM offer more than 200 concurrent sessions covering a range of HR topics for professionals at all levels of their careers. Unfortunately, you can’t attend all of them so you’ll have to prioritize. While some conference goers choose sessions based on who is leading them, others make their selections based on themes and career goals. Decide what makes sense for you.

Attending with others from your company? Divide and conquer. Agree to attend different sessions and share what you learn.

Get organized

Will your conference take you away from your hometown or city? Don’t wait too long to make travel reservations or you may find yourself paying through the nose and staying at a hotel miles away from the action. Likewise, take advantage of early-bird registration. You’ll save money and won’t get closed out of the sessions you most want to attend.

Consider making a checklist of items you need to bring with you. Though it may seem like a no-brainer, a checklist will help you to remember to pack essential supplies such as note-pads, pens and plenty of business cards. Don’t forget to bring appropriate conference attire. Err on the side of conservative when it comes to your clothing choices. Have a couple of suits dry-cleaned and pressed as well as a few more casual (but still conservative) outfits for evening networking events. Incidentally, this year’s SHRM conference features a performance by Grammy-award winning recording artist, Jennifer Hudson!

Connect in advance

While smiles, handshakes and eye contact are key at conferences, social media plays an important role prior to the event.

Conference-related LinkedIn groups are a wonderful way to forge new business relationships, reconnect with old friends and increase your awareness of industry trends and conference highlights. Resolve to meet up with at least three of your new social network connections in person while at the conference.

"Work out who the influences are and try to connect with them on websites like LinkedIn," suggests global operations associate and LinkedIn contributor, Camilla Pecetto “Contact influential speakers or attendees to let them know that you look forward to hearing their presentation or meeting them at the conference. Making contact beforehand will make introducing yourself in person much easier.”

As Twitter has become a major force in social media, conference promoters have begun assigning hashtags to their events to create pre-conference buzz. You can keep up with the conversation by following the event on Twitter using the assigned hashtag. But don’t just be a follower. Be a tweeter! Tweeting about the conference is a great way to start conversations and make connections. Social media consultant Tatiana Natzke says creating curated Twitter lists is "a surefire way to become everyone’s hero." Natzke suggests researching conference speakers and organizers, and if they are Twitter users, adding them to the curated list. "Create a Twitter list of people who use the [event’s] hashtag. Update and share both every other day using the hashtag. In doing so, you’ve automatically boosted your visibility and positioned yourself as an influencer" she advises.

Develop and then rehearse your 30-second elevator pitch– a lot!

What’s an elevator pitch? According to Chris O’Learyauthor of “Elevator Pitch Essentials,” an "effective elevator pitch is designed to give the audience just enough information that they will have a sense of what you are talking about and want to know more. Second, and just as importantly, it is designed to not give the audience so much information so that they feel overwhelmed (and tune you out)," says O’Leary.

It’s not every day that you’ll have the ears of so many important business associates. So make the most of it. Be prepared to talk about yourself, your accomplishments and your goals clearly, confidently and concisely.

Pay it forward

Consider colleagues who won’t be able to attend this year’s (SHRM) conference. Alas, they’ll miss celebrity presenters like Mike "Coach K" Krzyzewski, co-host of MSNBC’s Morning Joe, Mika Brzezinski, best-selling author, Marcus Buckingham and Dr. Mehmet Oz, world-renowned surgeon. So plan on taking lots of notes, tons of Instagram pics and be prepared to share all you have learned when you return to the office.

Don’t miss Aerotek in Booth #1906 at the 2015 SHRM Annual Conference and Exposition, June 28-July 1 at the Las Vegas Convention Center. We look forward to meeting you!