How Highlighting Technology Can Help You Attract More Job Applicants
Modern job seekers — especially younger workers and skilled trades professionals, want to work for organizations that use up-to-date tools and systems. They’re drawn to companies that invest in technology because it signals efficiency, safety and innovation.
Organizations seeking to attract job applicants should emphasis its technology capabilities.
Today’s Workforce Expects Tech-Forward Employers
A large part of today’s workforce is made up of digital natives who have grown up surrounded by technology. They want to see the same ease of use and innovation in their jobs that they experience in their everyday lives.
According to a report from the World Economic Forum, more than 85% of companies recognize that tools like automation, artificial intelligence and online platforms are essential to their future. Workers are aware of these changes and are eager to find jobs with organizations that prioritize investing in modern tools that help them work more efficiently.
The World Economic Forum also points out that while technology might take away some simple tasks, it’s also creating many new jobs that require skills in technology, adaptability and problem-solving. This shift is attractive to those looking for career advancement.
At Aerotek, we see this trend in action. According to our Job Seeker Survey, 27 percent of respondents say they are currently exploring jobs in manufacturing to work with new technology. With this growing interest, it’s important for employers to understand which technologies make the biggest impact and how to effectively show them off to potential new hires.
What Technologies Should You Promote to Candidates?
If you’re wondering what to highlight, focus on the tools and systems that directly impact how your teams work. Here are some examples that resonate with today’s workforce:
● Automation and Robotics: In distribution and logistics automation supports accuracy, efficiency and safety. Focusing on roles that involve robotics or automated systems appeals to candidates interested in learning new skills.
● Mobile-Friendly Communication Tools: Apps that make scheduling, shift changes or direct communication with supervisors easier show that you value employee convenience and transparency.
● Modern Safety Equipment and Monitoring Systems: Wearable sensors, air-quality monitors or digital safety dashboards demonstrate your commitment to employee well-being.
● Hands-On Training with Virtual/Augmented reality or Simulations: Virtual or augmented reality training shows you’re investing in skill development, giving employees confidence before they step onto the floor.
● Equipment Tracking and Maintenance Software: Preventative and predictive maintenance systems that avert breakdowns and downtime show candidates your operations are organized and forward-thinking.
These examples not only attract new talent but also reflect an organization that values continual improvement and safety.
Where and How to Highlight Your Tech to Candidates
Knowing what to showcase is only half the equation. To make an impact, employers must integrate technology messaging across every stage of the candidate experience.
● In Job Descriptions: Go beyond listing duties. Specify the tools or systems candidates will use. Instead of “assist with production,” say “operate and maintain automated packaging systems.” Concrete language attracts candidates who are motivated by growth and technology.
● During Interviews and Facility Tours: Show candidates your technology in action. Let them see how automation, tracking systems or safety tools improve operations. When possible, allow future team members to demonstrate or discuss how they use these tools daily.
● On Career Pages and Social Media: Use visuals to tell your story. Photos or short videos featuring your team using technology can bring your workplace to life. Draw attention to upgrades or innovations that show progress over time.
Recruiting with technology is most effective when it’s visible. The more you integrate it into your candidate messaging, the more you’ll stand out in a competitive hiring market.
Use Technology to Improve Retention and Job Satisfaction
Leveraging technology isn’t only about recruitment — it’s also about retention. Employees are more likely to stay when they have access to reliable, modern tools that make their work easier and safer.
Digital training platforms, predictive maintenance systems and automated workflows reduce frustration and downtime. Mobile apps simplify scheduling and communication. Together, these tools create a smoother day-to-day experience that keeps teams engaged and productive.
FAQ: Highlighting Technology to Attract Job Applicants
How does technology influence job seekers’ decisions?
Job seekers often associate technology with innovation and safety. When employers use advanced tools, candidates see a company that values efficiency and invests in its people.
What types of technology should I showcase in job descriptions?
Mention tools that directly impact daily work — automation systems, mobile scheduling apps, wearable safety tech and simulation training tools. Be specific to show how technology supports your employees.
Where should I promote my company’s use of technology?
Promote it on your careers page, social media and in your job postings. During interviews or facility tours, show candidates how your technology supports their success. Staffing partners like Aerotek can also share these details with qualified applicants.
Can technology improve the candidate experience?
Absolutely. Mobile-friendly application systems, virtual interviews and digital communication tools streamline the hiring process, leaving candidates with a strong impression of your organization.
In a market where qualified candidates have options, workplace technology and hiring strategies go hand in hand. Underscoring your tech investments helps you attract skilled workers, improve retention and strengthen your reputation as a forward-thinking employer.
Partnering with Aerotek ensures those advantages are communicated effectively. Our team helps organizations emphasize their strengths, connect with top talent and build the workforce of the future.